Over 72 million vehicles. One committed team.

vehicle cyber security - argus

About PlaxidityX

At PlaxidityX, we deliver holistic cyber security solutions, built for mobility. Fueled by the complex needs of vehicle manufacturers and Tier 1 suppliers, our strategic approach ensures connected vehicles are designed and maintained for safety, privacy, and security.

From security concepts and embedded software, to penetration testing and analytics tools, PlaxidityX is your trusted partner for robust, proven protection for a connected world, across the lifecycle of vehicles and fleets.

Our Story: Oron Lavi, Founder & CTO

 

*Note: Originally, PlaxidityX was founded in Israel as ‘Argus Cyber Security Ltd.’. This video was originally published under our previous company name. We have since rebranded to PlaxidityX.

 

The road to industry-leading cyber security

2014

Built on military-grade cyber expertise

Three graduates of the Israel Defense Forces’ Unit 8200 – responsible for the military’s cyber security – created Argus Cyber Security LTD.* to bring their robust expertise to the private sector. And until today, our R&D department is home to cyber experts from across the IDF.

2015

Launching our first solutions

We launched CAN IDPS, enabling manufacturers and Tier 1s to detect and respond to onboard cyberattacks. This is underpinned by PlaxidityX (Formerly Argus Cyber Security LTD.*) VSOC for monitoring and fleet visibility.

2016

igniting global growth

Driven by our first product launches, we expanded to new offices in Stuttgart, Detroit, and Tokyo. We also joined Auto-ISAC, a global information-sharing initiative for automotive security.

2017

Continental Acquires Argus Cyber Security LTD

Continental, a global automotive leading supplier, acquired PlaxidityX (Formerly Argus Cyber Security LTD.*) to become part of Continental’s technology subsidiary Elektrobit (EB) and positioned as a stand-alone brand serving OEMs and Tier-1s worldwide.

2019

first gateway can ids project

Continuing our global development, we worked with a Japanese Tier 1 and manufacturer on our first CAN IDS serial production project for a gateway.

2020

70 patents and counting

After just six years in business, we registered our 70th cyber-security patent – testament to our constant innovation, technological leadership, and drive to do things differently.

2021

Partnering with world-leading companies

By 2021, we’d established partnerships with automotive industry leaders such as NXP, AWS, Google, Atos, and IBM. We also implemented VSOC and vulnerability management solutions with a major mobility provider and the world’s largest airline.

2022

Meeting the highest security standards

Reflecting our commitment to delivering safe and secure products, all PlaxidityX (Formerly Argus Cyber Security LTD.*) in-vehicle software are compliant with Automotive ASPICE Level 2 requirements – the benchmark for quality in the automotive industry.

2023

Providing peace of mind to the mobility industry

With over 200 employees worldwide, we’re trusted to provide state-of-the-art cyber-security solutions for manufacturers and Tier 1s of every shape and size; all with a uniquely strategic approach, a deep understanding of manufacturer priorities, and a responsive, can-do attitude.

Today

PAVING THE WAY FORWARD WITH A NEW IDENTITY

In August 2024, Argus Cyber Security Ltd announced its transformation into PlaxidityX. This change emphasized the company’s focus on meeting the future security challenges of the mobility sector. The name change signifies the company’s expansion of products and solutions and reaching new markets, positioning PlaxidityX for accelerated growth and expansion of market share.

Our management team

Ronen Smoly

Ronen Smoly

CEO

Ronen Smoly


CEO

Our CEO since December 2020, Ronen previously served as VP of Sales for three years, leading our market penetration and expansion initiatives.

Ronen brings over two decades of sales management and business development experience in telecommunications, cyber security, and media. Before joining PlaxidityX (Formerly Argus Cyber Security LTD.*), Ronen served as VP of Sales at Hola and held senior management positions at Cisco, NDS (a News Corp Company), Jungo, and Cardonet.

Ronen holds a BSc in information systems, industrial engineering, and management from the Technion – the Israel Institute of Technology.

Oron Lavi

Oron Lavi

Co-Founder & CTO

Oron Lavi


Co-Founder & CTO

Oron is co-founder and chief architect at PlaxidityX (Formerly Argus Cyber Security LTD.*). Oron served as Captain and an R&D team leader in the IDF’s Unit 8200, where he took part in two Israel Defense Prize-winning projects.

Previously, Oron was a senior software engineer at Salesforce.com and the CTO at CBVW.

Oron holds a BSc in computer engineering, magna cum laude, from Tel Aviv University.

Yael Bari Ephraim

Yael Bari Ephraim

VP Delivery and Customer Success

Yael Bari Ephraim


VP Delivery and Customer Success

Yael serves as our VP of Delivery with over 15 years of vast international experience in building and leading delivery departments.

Prior to joining PlaxidityX (Formerly Argus Cyber Security LTD.*), Yael held several executive roles in the fields of telecommunications, IoT, cyber security, and crypto. At Cisco, she expanded product delivery around the world, building and deploying router software for millions of consumers.

Yael holds an MBA with a major in finance from IDC Herzliya and a BSc in information systems engineering from Tel Aviv University.

ran ish shalom

Ran Ish-Shalom

VP Strategy & Product

Ran Ish-Shalom


VP Strategy & Product

Bringing extensive experience in the cybersecurity industry, Ran spearheads our strategy, product, and partnerships teams. Prior to joining PlaxidityX (Formerly Argus Cyber Security LTD.*), Ran led Microsoft’s Defender for IoT endpoint security solution (IoT EDR), as well as heading its automotive security endeavor. Previously, at Checkpoint, he led the development of multiple products including a Security Operations Center (SOC) platform and an AI-based Advanced Threat Prevention solution. Ran holds an Executive MBA (Cum Laude) from Northeastern University and a B.Sc. EE from Tel Aviv University.

Rachel Pekin

Rachel Pekin

VP Marketing

Rachel Pekin


VP Marketing

Rachel is a marketing executive with a solid record of proven, global success for market leaders. These include Microsoft and BDO Canada.

Before joining PlaxidityX (Formerly Argus Cyber Security LTD.*), Rachel was VP of Marketing at Voyager Labs, an AI SaaS company.  She also spent over a decade at Microsoft in various marketing and business development leadership roles for software vendors (ISVs) and startups, as well as seven years in senior marketing roles at Ideaca (acquired by Hitachi) and BDO Canada.

Rachel holds a BA in psychology and sociology from the Academic College of Tel Aviv–Jaffa and a post-graduate certificate in marketing management from George Brown College, Toronto.

Naama Geva

CFO

Naama Geva


CFO

Naama brings over 15 years of strategic financial experience, establishing financial & business infrastructure and initiating and promoting internal processes to support rapid growth in various technology companies.
Prior to joining PlaxidityX (Formerly Argus Cyber Security LTD.*) , Naama served as the CFO of Cybersecurity and Digital Health global technology companies.

Naama holds a BA in Accounting and Finance (Magna cum Laude), and B.Mus and M.Mus in Piano performance.

Zeev Farkash

Zeev Farkash

VP Sales

Zeev Farkash


VP Sales

As our VP of Sales, Zeev brings over 26 years of vast international experience in various sales and executive positions. This has included industries like telecommunications, video surveillance, semiconductors, and IT.

Before joining PlaxidityX (Formerly Argus Cyber Security LTD.*), Zeev was VP of Global Sales at RADWIN, a market leader in delivering high-performance Broadband Wireless Access. His diverse experience also includes roles at IBM, Applied Materials, NICE, and Alvarion, as well as startups like IOIMAGE, WAVION, Siklu, and Vocalzoom.

Zeev holds a BA in electronics engineering from the Tel Aviv University.

Jacob Avidar

VP R&D

Jacob Avidar


VP R&D

Jacob is an engineering executive with more than 20 years of experience in software development and architecture from Startup companies to large organizations. He is a passionate leader with structured methods for Research and Development aiming for successful deliveries while preaching for agility and innovation. Building a strong team, he focuses on taking innovation into valuable products for our customers.
Jacob was the F15I system architect in the Israeli Air Force, before taking Managerial and Executive positions in Cisco, Teridion, Polyrize (acquired by Varonis) and Lava network.

Daniel Pichoto

Daniel Pichoto

VP HR

Daniel Pichoto


VP HR

Daniel is a seasoned HR leader with proven success in managing global and diverse HR teams in dynamic high-tech environments.

Prior to PlaxidityX (Formerly Argus Cyber Security LTD.*), Daniel served in HR executive roles at Tango Me, Viber, and Cyberint, among others. She has vast experience in helping organizations execute business strategies by providing end-to-end HR services in each stage of the organization’s lifecycle.

She holds an MBA from Ono Academic College.

Yehuda Kaufman

Yehuda Kaufman

VP Consulting & Research

Yehuda Kaufman


VP Consulting & Research

In his role as VP of Consulting & Research, Yehuda leverages a strong cyber background with extensive experience in leadership at startups and medium-sized companies.

Prior to PlaxidityX (Formerly Argus Cyber Security LTD.*), Yehuda was co-founder and COO at SigmaDots and held senior management positions at Time to Know and PointRF. He also served as a Lieutenant Colonel (Ret.) in the IDF, where he headed a technological branch of Unit 8200.

Yehuda holds an MBA and a BSc (electrical engineering) degree from Tel Aviv University.

Naama Shemesh

Naama Shemesh

Head of Operations

Naama Shemesh


Head of Operations

Naama has over a decade of business operations and management experience.

Before joining us, Naama was director of operations at Biogaming, a health physical therapy startup. She also led project management at Queenco Leisure International, an owner and developer of entertainment centers and casinos.

Upon obtaining her law degree, Naama interned at a major Israeli law firm. Naama holds a Bachelor of Laws from IDC Herzliya.

Our people are
our engine

Since 2014, PlaxidityX has grown around the world – today,
we’re a team of more than 200 dedicated employees, and growing.
What we have in common is our commitment to securing the future of mobility, not just with innovative solutions, but with answers to the biggest challenges today’s manufacturers and Tier 1s are facing.

Ready to See Plaxidityx in Action?

“We chose PlaxidityX based on its proven experience, knowledge, methodology, and expertise..PlaxidityX’s ability to complete and submit in an extremely short time with top quality results, was critical for meeting our business goals”

Emrah Duman

“PlaxidityXs’ comprehensive suite of cyber security solutions and its outstanding array of strategic technological partnerships have contributed to the company’s leadership position”

Dorothy Amy

“The partnership with PlaxidityX enables our customers to perform cybersecurity testing on our established test platforms ..We are excited to partner with a strong and experienced cybersecurity service provider such as PlaxidityX”

Dr. Herbert Schütte

“By combining PlaxidityX’s expertise in securing connected vehicles with Microsoft’s Azure AI capabilities, we have a unique opportunity to accelerate ‘shift left’ security innovations across the entire automotive sector..”

Dominik Wee

“PlaxidityX is a key pillar of Continental’s SDV strategy, enabling Continental to implement a security-by-design approach. As automotive cyber security moves to the cloud, PlaxidityX’ cutting-edge technologies and proven VSOC capabilities position us advantageously to meet our customers’ future needs”

Gilles Mabire